Disney, the world’s largest theme park operator, has increased ticket prices for two Southern California theme parks.
The new pricing, which will see an increase of minimum 6%, will come into effect from Wednesday.
The most expensive tickets — typically weekends and holidays — are climbing 6.2% to $206 a day, reported Bloomberg quoting the company.
Whereas, the cost of the Magic Key annual pass will increase between 6% and 20%.
However, entry-level ticket will remain at $104.
According to CNBC, the company may offer discounted tickets for those who opt to visit during off-peak periods.
The ticket prices have been increased considering rising costs, a slowdown at its resorts and pressure on profits.
How much will the tickets cost?
— In Southern California, the lowest-cost annual pass will rise 20% to $599.
— The highest annual pass price climbs 6.1% to $1,749.
— Advanced purchases of Lightning Lane passes, which allow guests to hop on shorter lines for rides, are rising 7% to $32.
— Annual-pass holders can enjoy discounts of as much as 50% on Lighting Lane passes.
“We always provide a wide variety of ticket, dining and hotel options, and promotional offers throughout the year, to welcome as many families as possible,” CNBC quoted a statement by Jessica Good, a Disneyland Resort spokesperson.
Magic Key program to also see price hike
— According to a report, the lowest tier, called Imagine, will cost $599 a year.
— Enchant will be $974.
— Believe will be $1,374
— Inspire will be $1,749.
Discounts for family
Disney said there is a period of time in January and February where a family of four — two adults, two children — can visit the park for $308. That’s two $104 adult tickets and two $50 kids tickets, reported CNBC.
According to CNN, the announcements came after a quarterly earnings call when Disney acknowledged that profit fell somewhat in their typically lucrative parks division.
