Meta will begin training AI in the UK with public posts from Facebook and Instagram

Meta will begin training AI in the UK with public posts from Facebook and Instagram

The business announced on Friday that it will train its generative artificial intelligence models using public posts, which include images, descriptions, and comments. It clarified that the training material would not contain private communications or data from accounts belonging to users who are younger than 18.

In the upcoming months, Meta Platforms plans to start training its AI models in the UK with publicly shared sexual content from Facebook and Instagram. The business had previously stopped training in the UK due to regulatory criticism.

The business announced on Friday that it will train its generative artificial intelligence models using public posts, which include images, descriptions, and comments. It clarified that the training material would not contain private communications or data from accounts belonging to users who are younger than 18.

The move comes after Meta decided in mid-June to postpone the rollout of its AI models in Europe in response to a directive from the Irish privacy regulator to postpone the company’s intention to collect data from social media posts.

Subsequently, the corporation declared that the postponement would enable it to attend to inquiries from the Information Commissioner’s Office (ICO) in Britain.

“Since we paused training our generative AI models in the UK to address regulatory feedback, we’ve engaged positively with the ICO … this clarity and certainty will help us bring AI at Meta products to the UK much sooner,” Meta stated on Friday.

Next week, Facebook and Instagram users in the UK will begin to receive in-app alerts outlining the company’s policy and describing how they can object to their data being used for training, according to Meta.

The company’s plans drew criticism in June from advocacy organization NOYB, which said that the notifications were insufficient to comply with the strict EU privacy and transparency regulations. NOYB urged national privacy watchdogs around Europe to restrict such usage of social network content.

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